Michelle Amundson is the Director of Customer Marketing at the JR Simplot Company in the Food Group Division. Michelle started her career in consumer goods with Newell Rubbermaid (now Newell Brands), moving around the country and working in various areas of sales, marketing, and training. After 12 years with Newell, the opportunity arose to move back to her native Idaho and join Simplot. Michelle is now happily fulfilling her childhood dreams of playing with her food and spending her days surrounded by outstanding customers and colleagues. Michelle is based in Boise with her advertising pro husband and extremely codependent Puggle.
Sessions for Michelle Amundson
Monday, October 17 4:15pm – 5:00pm
Veggie-centric Ideations for your Health-conscious StudentsLocation: McKenna Hall 216
Students are trying menu items they’ve never had before, eating more healthy food options – students are often seeking variety as they navigate campus life.
Chef Roberto will show you how to implement trending ideations that are key growth drivers, such as; diverse global flavors and plant-based/specialty diets.
These ideations will help you meet the flavors and trends your students crave. These recipes will also help C&U operators tackle some of their most challenging business objectives, such as; determining what students want, increasing student dining loyalty, product versatility, and increasing check average.
(Datassential C&U Segment Guide 2022 + Datassential Plant-based Inspiration 2022)
Director, Customer MarketingView Sessions